The Case For Substack
How a vocal Substack critic ended up here anyway
This post is for paid subscribers. In it you'll learn:
why I chose to use Substack despite having criticized both their finances and their business model
the best use cases for Substack, and when to choose a competitor
why Substack cannot replace email marketing software
how Substack's ecosystem shapes writer and subscriber incentives
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When I announced that I was going to test Substack for Think Piece, a got a lot of questions:
Had I changed my mind about Substack's business model?
Was I going to keep using my email marketing software, ConvertKit?
Did I think insert your personal brand or company here should be on Substack, too?
I am also fully capable of building a custom paid newsletter solution, or using any of the number of prebuilt ones that don't take 10% of revenue.
Yet, I'm using Substack. Why?