Do you miss telemarketers? Back in the day, when we had landlines and couldn’t screen our calls and we’d rush to the ringing phone only to have a disembodied voice immediately launch into trying to sell us something? No? Me neither. I always hung up wondering, “who actually buys vacuum cleaner bags from a cold call?”
Cold DMs are the new telemarketers, y’all. But unsolicited pitches clogging up inboxes is only one of many marketing mistakes I see small business owners making as they try to mimic the behavior of big companies that seem to make a lot of sales.
Don’t you want to be CHOSEN by your customers? Don’t you want enthusiastic consent? I want a “hell yes” from my customers. I created my business to create impact, not to collect faceless credit card numbers. And if you’re like most of the small business owners I help, you feel the same passion for what you offer.
So, this week on the podcast, I want to talk about the advantage that small business owners have in marketing: actual human interaction! And what do we want out of human interaction? Enthusiastic consent!
In this episode, I share the biggest mistakes I see in marketing and share the framework for sales that works for me, as a soul-centered, service-oriented entrepreneur: Consensual Selling.
Join us this week to get out of robotic selling and into human connection!
SHOW NOTES
1:35– The biggest mistake in small business marketing
4:10– Hand-raising content: Selling as communication!
9:42– Direct Response Marketing at scale
11:06– Sales are equal exchange: Ending the idea that business means taking from our customers.
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