Online Platforms Are Shaping Our Behavior

Presentation by Fadeke Adegbuyi

As a writer and internet explorer, Fadeke has explored online phenomena across platforms like TikTok, LinkedIn, Twitter, YouTube, Twitch, Blind, Replia, and Clubhouse—from the rise of online pseudonymity to the parasocial relationships that blur the line between creators and their fandoms. She’s observed that the interactions and content production we see on platforms can be directly attributed to the design, algorithms, and incentives of the platforms themselves.

In this video presentation, Fadeke describes how these platforms purposefully and inadvertently impact our collective behaviour—our communication, desires, emotions, and how we relate to one another interpersonally. Plus, she discusses what the future of platforms might evolve to look like. Video is captioned and keyword searchable.

Fadeke Adegbuyi is a writer covering internet culture, technology, and the future of work. Her writing has appeared in Cybernaut, WIRED, and Meridian. Her work has been referenced in The Washington Post, Bloomberg, Harvard Business Review, Vox, Insider, and more. She works in tech as a marketer and resides in Canada. You can follow her on Twitter.