Cold Outreach for the End of Social Media

On-Demand Workshop with Robert Novick

In the dying days of corporatized, data mining-driven social media, how will you find your customers?

Robert Novick is a sales professional with over 25 years of experience in wholesale, retail, and logistics for B2B and B2C companies. He specializes in helping startups scale by reaching new customers the old fashioned way: talking to them.

Whether your customers are businesses that are more digitally accessible, or consumers who need to be reached through affiliates, partnerships, and other secondary connection points, cold outreach can be leveraged to bring humanity and service back to the sales process—no "hey hun" required.

In this video presentation, Robert will guides you through the foundational frameworks of cold outreach that gets results without spamming people or getting stuck trying to build relationships on dying social media platforms for months on end. You'll learn how to find potential customers, collaborators, and press opportunities, and how to pitch them effectively. Video is captioned and keyword searchable.

Robert is the Head of New York Wholesale for Boisson, an alcohol-free beverage marketplace and brand incubator startup. He is also Sarah's husband (full disclosure!) and the unofficial sales manager for her many businesses.